Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
A new clinical trial has unveiled an ingredient combination that
could send anti-ageing skin care manufacturers into a spin, with
the claim it reduces facial wrinkles in Asian consumers by nearly
50 per cent.
Shiseido is about to launch two new mega brand cosmetic lines on
the Japanese market that should be rolled, one of which should be
rolled out on the global market by 2007.