Ramping up momentum: Olay targets millennials with new digital campaign in bid to drive SEA e-commerce growth 20-Oct-2020 By Amanda Lim Skin care brand Olay has partnered with Shopee for a new digital campaign targeted at the millennial consumer demographic as part of its strategic e-commerce growth plans for South East Asia.
Digital-first approach: P&G-owned Olay targets busy millennials with new range of retinol products 29-Apr-2020 By Amanda Lim Veteran skin care brand Olay is drilling down into digital solutions to reach millennial consumers with its new range of retinol products.