A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Men might be from Mars and women from Venus, but when it comes to natural cosmetics, it could be outdated to suggest that women shop differently than men.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
High levels of contamination found in used make-up indicates a need for industry to improve consumer communication on the use and upkeep of these products, a scientist says.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
We continued our conversation with Laurel Gu, Research Director, and Jessica Jin, Associate Beauty Director, both of Mintel, on the Chinese economy and how selective spending habits are causing a thought-provoking stir for brands.
Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.
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