Japanese skin care brand RÉALI de GELÉE RICH is aiming to resolve the common concerns of male office workers, after its survey found that less than 10% of respondents use a face wash that meets their needs.
Japan's Kao says the younger generation is behind the boom in male makeup sales, with the firm aiming to make the category as ‘enjoyable as hair care and fashion’.
Amassing a wide range of SKUs that provide targeted skin care for anti-ageing, acne, pigmentation and sun protection are vital for brands to make a bang in India’s increasingly discerning market, claims a home-grown CEO.
Indian males are becoming more willing to invest in skin care products, with the sector tipped for double-digit growth over the next four years, claims a former Coca-Cola and Mondelez exec who co-founded male grooming brand Braavoking.
East Asian Generation Z males are more open to using cosmetics and have even developed a proclivity to nail care, with at least one in two having already tried nail art.
India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
India-based Ayurvedic beauty and wellness brand Vedix is aiming to fill the growing need for more sophisticated men’s personal care products in the market.
India-based e-commerce platform MensXP has its sights set on becoming the Sephora of the Indian male grooming market and has laid out a three-pronged strategy to achieve it.
MANSCAPED is aiming to tap into what it claims is underserved needs of the men’s personal grooming market in Asia but says it will first take time to understand the nuances of the different markets from its Singaporean foothold.
UK startup The Fellowship has developed a line of inclusive personal care products aimed at overturning outdated masculine ideals and supporting men to take care of their health and wellbeing.
Kao Corporation has revealed that cleansing sheets have been the star product for its Men’s Bioré range across the last decade, with sales soaring by 743%.
On this episode of Indie Pioneers, we’re chatting with Jake Xu, the co-founder of male beauty brand Shakeup Cosmetics about the intricacies of the men’s cosmetics category, and how it has been influenced in recent years by social media, pop culture and...
The men’s fragrance category is leading the way in China, exceeding make-up and skin care in terms of annual and quarterly growth, according to data from one market research company.
A South Korean beauty brand that specialises in products with red ginseng extract has expanded its brand in the US to capitalise on the growing male skin care market.
A team of archaeologists from China have unearthed a 2,700-year-old face cream that appears to reveal insights into ancient China’s cosmetics industry and male beauty preferences.
A new study by Japanese cosmetics firm Shiseido has found that men’s skin is less tolerant to oxidative stress, suggesting it is more delicate and in need of more tailored skin care solutions.
Once geared around mass-market personal hygiene products, the Asia Pacific men’s grooming category has undergone drastic shifts with the advent of social media, changing lifestyles and the democratisation of cosmetics.
An increasingly sophisticated knowledge of skin care is driving male consumers to seek out high-performing solution-driven male beauty products, says an industry insider specialising in the category.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Hair care is everything the Latin American cosmetic and personal market, dominating sales in the region for both cultural reasons and the fact a lot of Latin hair types need extra care.