Japanese beauty brand ORBIS is aiming to develop its skin care line and release products designed for men in their 40s as the demographic is ‘growing significantly’.
South Korean male beauty brand Tieso is turning to live commerce to help it make headway into the difficult Singapore market as the retail environment remains uncertain in the face of COVID-19.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.