Pack Peek
L'Oréal opts for Cosmogen to design Lancome Visionnaire pack
L'Oréal's Lancome brand has opted for French packager Cosmogen to design the new pack for its Visionnaire Yeux product.
In order to ensure maximum efficiency Cosmogen adapted its packaging Mini Squeeze'n Spatula line which is made of injected SEBS that provides flexibility and ease of application.
Its patented open/close rotary head enables to dispense the formula first and then to apply it with precision.
Cosmogen claims the packaging meets the high standard level of the brand.