China

Chinese consumers are “all-in on naturals”

Chinese consumers are “all-in on naturals”

By Natasha Spencer

Global marketing strategy consultancy, Clear, conducts study to explore how Chinese, US and UK brands are drawing in loyal consumers in the natural cosmetics segment, and how Chinese traditional remedies are proving a source of inspiration.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Beiersdorf grows e-commerce presence in China

Beiersdorf grows e-commerce presence in China

By Natasha Spencer

German personal care company, Beiersdorf, enters into a strategic partnership with a leading online retail platform for imports in China, NetEase Kaola.

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