Singapore start-up A Tapir’s Tale says there is a need for ‘more sophisticated formulations’ beyond organic products to address the underserved sensitive baby skin care market.
UK parents are increasingly interested in clean beauty and concerned about ingredient safety in baby and toddler skin care products, creating opportunities to premiumize the category despite the ongoing COVID-19 crisis, says Mintel.
Australia-based natural baby care brand Aromababy is aiming to solidify its profile in China where it sees tremendous opportunities amid the rising consumption of baby care products.