Skin Care

Beauty tools 2021 should work in combination with topicals, says design expert in CosmeticsDesign-Europe Beauty 4.0 Podcast

Listen to Beauty 4.0 - A Podcast by CosmeticsDesign-Europe - as part of our Special Edition on Beauty Tech

Tools + topicals is where the ‘real innovation lies’ in beauty - designer

By Kacey Culliney

Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.

Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images)

Masstige move? Estée Lauder to acquire Deciem in two-part deal

By Kacey Culliney

Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...