istyle inc’s live commerce company Over The Border is channelling its resources into Chinese social media platform Douyin with hopes to develop it into a ‘core business' in China.
This month, the multinational beauty maker’s venture capital fund announced a minority investment in Replika Software, a tool that lets brands create a ‘retail partnership’ with any individual active on social or streaming platforms.
Japanese beauty retail and media firm istyle Inc is tapping into live commerce to reach Chinese consumers that have been unable to travel to Japan due to the novel coronavirus (COVID-19) pandemic.
Japanese cosmetics giant Shiseido Company has partnered with Isetan Mitsukoshi Group to conduct live commerce sessions locally for the first time for its flagship brand, SHISEIDO.