This means the marriage of tech and beauty is creating new opportunities for cosmetic companies to target digitally-savvy beauty consumers.
In 2017, Mintel estimated that the beauty device segment reached $616m in retail value just in China alone.
In this episode of the Beauty Broadcast, we sat down with Nicole Fall, founder of Asian Consumer Intelligence, to discuss what is driving this beauty trend and how beauty companies and catch the attention of consumers with the right claims.
Later, Paul Peros, CEO of beauty and technology company, Wellfully SA, joins us all the way from Europe to talk about the potential and gaps he sees in this high-tech space.
Watch our video to learn more.