Japanese cosmetics conglomerate Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette with the launch of its new Sustainable Beauty Actions (SBAS) initiative.
New Zealand-based beauty brand Emma Lewisham has its sights set on becoming a leader of circular beauty movement with luxury refillable packaging options.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.