Coatex – Rheostyl
Coatex is introducing its new Rheostyl line of rheology modifiers combining three key needs: suspension power, clarity and aesthetic flow.
A new grade, the Rheostyl 85 L, dedicated to naturally preserved cleansing products will be introduced at In the show, driven by the growing trend on natural preservatives.
Parabens and other synthetic preservatives are being increasingly black-listed, which means natural preservatives are becoming more popular.
Coatex claims that Rheostyl 85 L allows formulators to innovate while still claiming ‘free-from’, and that with pH from 4 to 6, Rheostyl 85 L provides high transparency and superior suspension of any type of insoluble particles and beads, as well as pleasant textures with smooth flow.