All news articles for October 2018

How personalisation continues to reinvent fragrance

How personalisation continues to reinvent fragrance

By Simon Pitman

Trying to generate renewed interest in fragrances is one of the biggest challenges for this category, evinced by waning sales of the most popular scents. So how to reinvigorate things?

Coty reformulatesWella  hair color adding ME+ to Koleston Perfect

Coty reformulates another hair color brand, adding ME+

By Deanna Utroske

Monday evening in New York City, Coty executives, R&D leaders, and creative professionals hosted a launch event for the newly reformulated professional color product Koleston Perfect with ME+. But the new hair color is about more than a technology...

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