Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
China’s National Medical Products Administration has released two additional drafts detailing safety and classification requirements under the new Cosmetic Supervision and Administration Regulation (CSAR).
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
South Korean start-up Woohwaman believes their interactive co-creation platform and direct insight into consumers’ needs could prove useful to other cosmetic companies as a source of ideas for new product development.
International beauty major L’Oréal has reported a sales drop across its entire business for the first half (H1) of 2020, but its CEO says the company has shown resilience in a challenging time, particularly through e-commerce.
The ongoing novel coronavirus (COVID-19) crisis is pushing Singapore-based retailer The Min List to stock more homegrown brands to support fellow local businesses and reduce logistical issues brought about by the pandemic.