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GALLERY: Top 10 APAC cosmetic stories of May 2021
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![Our round-up of the top five stories trending on our socials. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now2/12249832-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
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![Chinese influencer Grace Chow, is on a mission to propel clean beauty education on the back of her new make-up brand. [Code Mint]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/code-mint-by-grace-chow-can-the-influencer-help-drive-awareness-of-clean-beauty-with-new-brand/12173841-1-eng-GB/Code-Mint-by-Grace-Chow-Can-the-influencer-help-drive-awareness-of-clean-beauty-with-new-brand.png)
Clean beauty in China: Can influencer Grace Chow help drive awareness of category with new brand?
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![euuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. [Reuuse]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers/12173792-1-eng-GB/Singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers.png)
Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
![There is significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-china/17362731-1-eng-GB/Croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-China.jpg)
![Lubrizol has extended its partnership with C-beauty major PROYA. [PROYA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lubrizol-bullish-on-potential-of-c-beauty-growth-potential/17362515-1-eng-GB/Lubrizol-bullish-on-potential-of-C-beauty-growth-potential.jpg)