Beauty majors like Sephora, Amorepacific and Watsons are stepping up its on-demand retail services in China as consumer preferences for speedy deliveries show no sign of waning post-COVID.
Green beauty is evolving fast but there is so much more industry can do around transparency and communication on sustainability, especially backing up claims, says the CEO of sustainable communications software specialist Provenance.
A beauty company specialising in made-to-order skin care inspired by fine cuisine believes fresh beauty, products that are made-to-order in small batch production, will be the next trend to follow the clean movement.
![[Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/08/26/rituals/12768279-1-eng-GB/Rituals.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sephora-amorepacific-and-watsons-among-retailers-stepping-up-on-demand-delivery-services-in-china2/12768446-1-eng-GB/Sephora-Amorepacific-and-Watsons-among-retailers-stepping-up-on-demand-delivery-services-in-China.jpg)
![Branding is changing and beauty brands must follow the shift in mentality as consumers look for more transparency on every aspect of business, beyond labels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/26/green-beauty-needs-more-transparency-and-substantiation-of-claims-says-provenance-ceo/12768159-1-eng-GB/Green-beauty-needs-more-transparency-and-substantiation-of-claims-says-Provenance-CEO.jpg)
![Kuoca believes fresh beauty will be the next trend to follow the clean movement. [Kuoca]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/korean-start-up-kuoca-aims-to-lead-the-market-with-novel-made-to-order-concept/12716639-1-eng-GB/Korean-start-up-Kuoca-aims-to-lead-the-market-with-novel-made-to-order-concept.png)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
![There is significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-china/17362731-1-eng-GB/Croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-China.jpg)
![Lubrizol has extended its partnership with C-beauty major PROYA. [PROYA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lubrizol-bullish-on-potential-of-c-beauty-growth-potential/17362515-1-eng-GB/Lubrizol-bullish-on-potential-of-C-beauty-growth-potential.jpg)