Regions

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Beauty ingredient maker Croda opens marine biotech center in Canada

Croda opens marine biotech center in Canada

By Deanna Utroske

The specialty chemical maker is looking to the marine environment and biotechnology as a sustainable alternative to conventional personal care ingredient manufacturing. And having acquired Prince Edward Island – based Nautilus Biosciences at the start...

BASF expands presence in sub-Saharan Africa

BASF expands presence in sub-Saharan Africa

By Lucy Whitehouse

BASF Personal Care says increasing its presence in sub-Saharan Africa allows it to respond to a personal care market that is “growing fast and holds great potential”.

Trend Spotting: formulating beauty products with the mushrooms of the world

Editor’s Spotlight

Trend Spotting: mushrooms of the world

By Deanna Utroske

The use of mushrooms in beauty product formulations has been an emerging for years. But now it seems that the prolific fungi are gaining real popularity with skin care consumers. Certainly, the natural cosmetics and personal care movement can take some...

stock image

Editor’s Spotlight

The conscious beauty supply chain

By Deanna Utroske

Conscious personal care consumers, mission-driven fragrance brands, and feel-good cosmetics marketing campaigns are hard to miss now days. So smart suppliers and distributors are not only helping beauty makers tell more nuanced ingredient stories, they...

Follow us

Featured Events

View more

Products

View more

Webinars